Marlon discussed a broad range of legal issues that many will have to consider in advance of the World Cup, including trademark issues, Miami’s legal obligations, travel to the United States, workforce demands, licensing requirements for public watch parties, and more.

Marlon represents businesses, entrepreneurs, and local and international governments in corporate, intellectual property, and government matters, and is a key member of the firm’s Road to the World Cup group.

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Hosted by WSHC+B partner Marlon Hill, the series brings together lawyer from across North America, including Aarij Wasti (partner at Gowling WLG, Toronto), Juan Carlos Partida (partner at EC Rubio, Mexico City), and other WSHC+B attorneys who focus their practice on governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, labor & employment, and real property.

The series breaks down the complex issues stakeholders face—from immigration and border protocols to sponsorship, licensing, and venue operations. Each episode delivers actionable guidance and real-world examples, equipping in-house counsel, sponsors, venue operators, government liaisons, and other professionals to navigate challenges and turn them into opportunities.Sideline Conversations: Road to ’26 is designed for anyone looking to stay informed on the cross-border legal and commercial trends shaping the FIFA World Cup 2026 experience.

Subscribe to our YouTube channel to catch each monthly episode and stay ahead of the conversation.

Watch the first episode here: https://youtu.be/LTELlMfUbsQ?utm_source=rss&utm_medium=rss

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