WSHC+B successfully represented North Bay Village in one of Miami-Dade County’s most significant recent public-private partnership (P3) projects: the development of state-of-the-art soccer fields and a new North Bay Village Community Center. The project was completed in partnership with Miami-Dade County Public Schools, the Argentine Football Association (AFA), and Project Football, arriving at a moment when soccer fever is sweeping Miami and the world as the 2026 FIFA World Cup draws near.

WSHC+B Partners Haydee Sera and Fabio Giallanza led the firm’s representation of North Bay Village throughout the project, with Sera serving as the Village’s lead attorney. Their work brought together a multidisciplinary team including Partners Marlon A. Hill, Anthony L. Recio, and firm Chairman Chad S. Friedman.

The new NBV Community Center features multipurpose spaces, padel courts, and pickleball courts, and offers programming for youth and community members designed to create a lasting pathway for the next generation of athletes. The facility represents a transformative investment in North Bay Village and meaningful contribution to Miami-Dade County’s identity as a 2026 World Cup host city.

“This project demonstrates everything that a thoughtfully structured public-private partnership can achieve,” Sera said. “From the very beginning, our goal was to help the Village secure a deal that would deliver real, lasting value for its residents while bringing together some of the most respected names in international football. Seeing that vision become a reality in time to be part of the World Cup moment is deeply gratifying.”

The North Bay Village project reflects the full depth of WSHC+B’s public-private partnership practice, which has a long track record of structuring some of Florida’s most complex and high-profile P3 transactions. The firm’s P3 attorneys represent both public and private sector clients in deals spanning airport expansions, transit system overhauls, and major event logistics, giving the firm a unique vantage point on both sides of these transactions.

This project also draws on the capabilities of WSHC+B’s Road to The World Cup 2026 Focus Group, an innovative multidisciplinary team the firm assembled to help public and private clients capitalize on the legal, governmental, and business opportunities surrounding the 2026 FIFA World Cup. The Focus Group brings together attorneys practicing in governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, and real property.

“North Bay Village had the vision to see what this partnership could mean for its community and its future, and we are proud to help structure a deal that made it possible,” Friedman said. “When you combine international partners like the AFA and Project Football with a local government committed to its residents, the result is something genuinely special. We are honored to play a role in bringing it across the finish line.”

As Miami prepares to welcome the world for the 2026 FIFA World Cup, the North Bay Village Community Center and soccer fields show what can be accomplished when the public and private sectors work together with a shared purpose. WSHC+B is committed to continuing to help its clients navigate the opportunities and complexities of this historic moment for South Florida.

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Marlon discussed a broad range of legal issues that many will have to consider in advance of the World Cup, including trademark issues, Miami’s legal obligations, travel to the United States, workforce demands, licensing requirements for public watch parties, and more.

Marlon represents businesses, entrepreneurs, and local and international governments in corporate, intellectual property, and government matters, and is a key member of the firm’s Road to the World Cup group.

Click here to view the article.

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Through his work representing businesses, entrepreneurs, and local and international governments in corporate, intellectual property, and government matters—with a focus on creative entrepreneurs, non-profits, family-owned businesses, and small-to-mid-market companies—Marlon gains a front-row perspective on the diverse cultural influences and cross-border relationships that define Miami.

The “26 Voices” series spotlights influential community leaders who are putting their cities on the world stage ahead of the tournament.

Watch the episode here: https://www.linkedin.com/posts/fifa-world-cup-2026-miami_26voices-wearemiami-fwc26-activity-7414395361714290688-FhcB?utm_source=share&utm_medium=member_desktop&rcm=ACoAACOxC5QBbH04Zm8w1zqiOzGGJnoX5riSDjY&utm_source=rss&utm_medium=rss.

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Hosted by WSHC+B partner Marlon Hill, the series brings together lawyer from across North America, including Aarij Wasti (partner at Gowling WLG, Toronto), Juan Carlos Partida (partner at EC Rubio, Mexico City), and other WSHC+B attorneys who focus their practice on governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, labor & employment, and real property.

The series breaks down the complex issues stakeholders face—from immigration and border protocols to sponsorship, licensing, and venue operations. Each episode delivers actionable guidance and real-world examples, equipping in-house counsel, sponsors, venue operators, government liaisons, and other professionals to navigate challenges and turn them into opportunities.Sideline Conversations: Road to ’26 is designed for anyone looking to stay informed on the cross-border legal and commercial trends shaping the FIFA World Cup 2026 experience.

Subscribe to our YouTube channel to catch each monthly episode and stay ahead of the conversation.

Watch the first episode here: https://youtu.be/LTELlMfUbsQ?utm_source=rss&utm_medium=rss

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Our Road to the World Cup Focus Group – RTWC2026 Focus Group, composed of Alan K. Fertel, Chad S. Friedman, Fabio Giallanza, Marlon A. Hill, Mitchell A. Bierman, and Nelson Slosbergas, was recognized for its innovative approach to providing professional assistance to clients preparing for the 2026 World Cup.

The RTWC2026 Focus Group will be at the forefront of the Firm’s efforts in assisting clients with their World Cup-related business activities. With its multilingual and multicultural team, the RTWC2026 Focus Group is well versed in serving domestic as well as international businesses and organizations in French, Italian, Mandarin Chinese, Portuguese, Spanish and Hebrew.

The firm’s RTWC2026 Focus Group will be honored at the DBR’s Florida Legal Awards event on April 4, 2024. 

To view the full list of honorees and finalists, click here.

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With Miami selected as a 2026 World Cup host city, WSHC+B’s Road to The World Cup Focus Group is well-suited to assist clients with their World Cup-related business activities. The multilingual and multicultural team is composed of professionals practicing in the areas of governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, labor & employment, and real property. The firm has a proven track record representing both public and private entities with major sporting and cultural events in South Florida.

WSHC+B’s Disaster Recovery Practice Group’s attorneys work with governmental and nonprofit entities to ensure that their disaster response contracts are FEMA-compliant prior to any severe weather event or other natural disaster. They also provide legal guidance covering all aspects of post-disaster documentation and reporting requirements. The division secured a $1.5 million award from FEMA for the Village of Pinecrest and received a 2023 Florida Legal Award in the “Innovators” category.

Learn more about WSHC+B’s Disaster Recovery Practice and the Road to The World Cup 2026 Focus Group.

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