Marlon discussed a broad range of legal issues that many will have to consider in advance of the World Cup, including trademark issues, Miami’s legal obligations, travel to the United States, workforce demands, licensing requirements for public watch parties, and more.

Marlon represents businesses, entrepreneurs, and local and international governments in corporate, intellectual property, and government matters, and is a key member of the firm’s Road to the World Cup group.

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Through his work representing businesses, entrepreneurs, and local and international governments in corporate, intellectual property, and government matters—with a focus on creative entrepreneurs, non-profits, family-owned businesses, and small-to-mid-market companies—Marlon gains a front-row perspective on the diverse cultural influences and cross-border relationships that define Miami.

The “26 Voices” series spotlights influential community leaders who are putting their cities on the world stage ahead of the tournament.

Watch the episode here: https://www.linkedin.com/posts/fifa-world-cup-2026-miami_26voices-wearemiami-fwc26-activity-7414395361714290688-FhcB?utm_source=share&utm_medium=member_desktop&rcm=ACoAACOxC5QBbH04Zm8w1zqiOzGGJnoX5riSDjY&utm_source=rss&utm_medium=rss.

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Hosted by WSHC+B partner Marlon Hill, the series brings together lawyer from across North America, including Aarij Wasti (partner at Gowling WLG, Toronto), Juan Carlos Partida (partner at EC Rubio, Mexico City), and other WSHC+B attorneys who focus their practice on governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, labor & employment, and real property.

The series breaks down the complex issues stakeholders face—from immigration and border protocols to sponsorship, licensing, and venue operations. Each episode delivers actionable guidance and real-world examples, equipping in-house counsel, sponsors, venue operators, government liaisons, and other professionals to navigate challenges and turn them into opportunities.Sideline Conversations: Road to ’26 is designed for anyone looking to stay informed on the cross-border legal and commercial trends shaping the FIFA World Cup 2026 experience.

Subscribe to our YouTube channel to catch each monthly episode and stay ahead of the conversation.

Watch the first episode here: https://youtu.be/LTELlMfUbsQ?utm_source=rss&utm_medium=rss

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Our Road to the World Cup Focus Group – RTWC2026 Focus Group, composed of Alan K. Fertel, Chad S. Friedman, Fabio Giallanza, Marlon A. Hill, Mitchell A. Bierman, and Nelson Slosbergas, was recognized for its innovative approach to providing professional assistance to clients preparing for the 2026 World Cup.

The RTWC2026 Focus Group will be at the forefront of the Firm’s efforts in assisting clients with their World Cup-related business activities. With its multilingual and multicultural team, the RTWC2026 Focus Group is well versed in serving domestic as well as international businesses and organizations in French, Italian, Mandarin Chinese, Portuguese, Spanish and Hebrew.

The firm’s RTWC2026 Focus Group will be honored at the DBR’s Florida Legal Awards event on April 4, 2024. 

To view the full list of honorees and finalists, click here.

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With Miami selected as a 2026 World Cup host city, WSHC+B’s Road to The World Cup Focus Group is well-suited to assist clients with their World Cup-related business activities. The multilingual and multicultural team is composed of professionals practicing in the areas of governmental affairs, sports and entertainment, immigration, intellectual property, business transactions, labor & employment, and real property. The firm has a proven track record representing both public and private entities with major sporting and cultural events in South Florida.

WSHC+B’s Disaster Recovery Practice Group’s attorneys work with governmental and nonprofit entities to ensure that their disaster response contracts are FEMA-compliant prior to any severe weather event or other natural disaster. They also provide legal guidance covering all aspects of post-disaster documentation and reporting requirements. The division secured a $1.5 million award from FEMA for the Village of Pinecrest and received a 2023 Florida Legal Award in the “Innovators” category.

Learn more about WSHC+B’s Disaster Recovery Practice and the Road to The World Cup 2026 Focus Group.

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